2018 Short
Get me there
Conducted in Air France's lab, this research project aimed to develop a product that interconnects travel services, allowing travelers to easily find and book complex journeys.
The final 100 kilometers of a trip to a destination are often the most difficult, as the transport chain is not well-connected. For instance, a trip from New York to Mont Saint-Michel requires multiple modes of transport with different operators, which are not integrated.
The exploration took place in France, one of the most visited countries in the world, home to 70 of the 100 most popular tourist destinations. France also offers an excellent transportation network.
Flows
The project is divided into 3 iterations, aimed at validating the concept and its features at each key stage.
MVP
It aims to validate the concept through online pages that tourist sites can "claim," showing various possible routes to reach them. However, the starting points are predefined within a certain distance.
Fixed starting points
1st Iteration
Enables customization of the starting point and introduces the concept of 'multimodal' travel, combining various transportation modes to reach the destination. It also features 'local experts,' who suggest alternative routes to those provided by the app.
Custom search
Multimodal itinerary
Local expert
2nd iteration
The product evolves into a standalone app. It offers a homepage that showcases trending destinations. It also allows users to book most trips directly within the app, reserve a hotel, create an account, and store all tickets in a digital wallet.
Custom home
Payment module and wallet
Hotels modals
Desktop
The entire product has been adapted to work on desktop.
